프레시라벨
FRESHLABEL

We created the brand identity for the fashion label FRESHLABEL.
From brand strategy to package design, this project visualizes
the brand essence through FRESHLABEL and the design motif of
Guaranteed+Label’s “Square Brackets.” The brackets serve as a
visual frame that highlights FRESHLABEL’s inclusivity and
receptiveness, while also embodying openness, freedom of
expansion, and the brand’s core values.

2024
Branding

Project Team
Brand strategy: Moodmeter, YESUNG ENG
Creative direction: Heajin Hong
Design: YESUNG ENG
Lookbook photography: Daehoon Kim

YESUNG ENG
Art direction: Yejou Lee
Design: Jiseon Heo, Yeonsu Ahn, Yejou Lee
Product photography: Mihyun Son

Client: FRESHLABEL